Health Video in the Press
NBC DIGITAL HEALTH NETWORK ADDS NEW MULTIPLATFORM DISTRIBUTION PARTNERS: WELLNESS WIRELESS, NCC SPOT CABLE, eTAGZ AND FAMILY MARKETINGPublished: July 23, 2008
NEW YORK - July 23, 2008 - The NBC Digital Health Network, launched this past May to increase patient education by providing its distribution partners with the robust NBC content they need to create an informative viewing experience for the millions of users looking for health information, today announced the addition of four new distribution partners for its premium health video content. In addition, The Patient Channel and The Newborn Channel, leading in-hospital networks that were successfully grown as part of iVillage, have today joined the NBC Digital Health team, adding even more opportunities for marketers to connect with an engaged, health information seeking audience.
With today's announcement, NBC Digital Health Network video can now be enjoyed online, on the phone and on a variety of unique, out-of-home venues. These new multiplatform partners include:
• Wellness Wireless, which distributes rich content on cell phones through personalized health and wellness applications developed by healthcare professionals, will integrate video from the NBC Digital Health to promote healthy living through mobile interactivity.
• National Cable Communications (NCC), the national advertising firm jointly owned by three of the nation's largest MSOs (Comcast, Cox Communications and Time Warner Cable). NCC is spearheading the launch of MyLife on Demand, a free VOD consumer health and wellness channel set to debut in November 2008 in over 30 million digital cable homes. MyLife will feature content from the NBC Digital Health Network across a variety of subjects including wellness education, diet, fitness, and vision care.
• eTAGZ, a digital media marketing company that owns the patent on the process of attaching digital media to products at retail, will feature NBC Digital Health content focused on cold and flu season and attach it to 1 million packages of cough drops exclusively sold at Rite Aid Pharmacies nationwide.
• Family Marketing, a leading interactive direct marketing agency that provides comprehensive information on pregnancy and children's health, will super-serve its audience with trusted health content from NBC.
"Our partnerships with Wellness Wireless, NCC Spot Cable, eTAGZ and Family Marketing further connects our trusted, professionally produced content with more consumers who are searching for the best health information available regardless of the platform," said Mitzi Reaugh, General Manager, NBC Digital Health Network. "These Companies are also some of the most innovative in the market and we look forward to a successful partnership with them and continuing to expand our business in the future."
The Patient Channel, which provides credible and trusted television programming information in patient rooms and waiting areas to patients and their families in over 1,600 hospitals across the country and The Newborn Channel, which produces baby care and postpartum programming for new parents in over 1,000 hospitals nationwide, today have formally become part of the NBC Digital Health Network.
"These Channels combined formed one of the largest hospital-based patient education networks in the U.S. and we are very excited to add these substantial assets to our robust video business," added Reaugh. "This underscores our commitment to the health space and offering marketers the opportunity to reach the targeted audiences they seek."
Other NBC Digital Health Network partners include Healthline Networks, a leading provider of intelligent health information services for more than 18 million consumers a month and RightHealth, a comprehensive one-stop resource for high quality content with 6 million users and YourTotalHealth.com, iVillage's top online health site with 3.1 million monthly unique visitors.
